Top 3 Serial Killers of a Good Document ? Technical Writing ToolBox
Don?t kill me- says your document!
Whether you are writing a user?s guide, online help, or an installation guide, you always strive to convey a meaningful message to your intended audience.
However, the message often gets diluted and becomes meaningless due to a number of reasons. Of course, a writer may not put enough efforts in making a message meaningful but most of the time several external factors contribute in killing the effectiveness of a document. Let?s look at the top three factors that kill a good document:
1. Time Constraints
People want to get things done yesterday. Seriously, do you expect a writer to woosh a magic wand and generate a document out of nowhere? I have had memories of the almighty project manager, stubborn developers, and agile marketing people who pushed all the buttons they could push to make things happen at the?last?moment. Documentation, unfortunately, always gets pushed to the last moment. You get what you put in. Less time means that a writer will have to cut corners, there will still be typos?in the document and the?effectiveness of the document will be?severely compromised. Just like a cake, a document needs time to get baked. Half baked cakes and documents prepared in hurry have one common factor: they stink!
2. Lack of Corporate Standards
Styles Guides and Marketing Communication standards exists for a reason. They bring uniformity to the document and chapters of an online help developed by several writers seem?consistent. Just as different people speak in a different way, different people also write in a different way. A style guide acts as a catalyst and brings uniformity to the?documentation. It really doesn?t matters if you choose Microsoft Manual of Style, Chicago Manual of Style, APA, MLA, Read me First or an in-house developed style guide. What matters is that you follow a standard.
3. Insufficient Information
Technical Writers are information solution providers. They take complex information as an input and generate easy to read documents as an output. However, if the input is insufficient then the quality of output cannot be good.
I know few unfortunate writers who worked in Agile teams where there were no string of information passed to the writer and yet S/He was responsible for generating the documentation. There is no functional specification, there is no example code and the developer has no time to talk. Well? even the software dialog you have to document doesn?t appears in the?software?build. Sounds familiar?
I have gone through similar instances where there was no or insufficient information available and I was?responsible?to develop an ?effective? document. I created my own cheat-sheet and methods to compensate for the lack of information. For example, I put a notification on a code repository where developers were checking?their?code. Whenever they used to check in code for modules which I was watching (and documenting), I used to get an email notification and I could guess the areas of change (new screenshots for new features, yay!). ?I was lucky and this?trick?worked but how many times can we be ?lucky??
What do you think are the factors that destroy effectiveness of a document? Can we do anything to make documents effective even without the availability of required time and information? Leave a comment and let me know.
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When does planning interfere with achieving our goals?
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Public release date: 16-May-2012
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Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
It seems really simple: If you want to achieve something, set a goal and then make specific plans to implement it. But according to a new study in the Journal of Consumer Research, consumers get overwhelmed while juggling multiple goals.
“Research has shown that forming specific plans for a single goal makes success more likely,” write authors Amy Dalton (Hong Kong University of Science and Technology) and Stephen Spiller (UCLA). “Most of us, however, are juggling multiple goals in our lives and jobs and managing a busy schedule is difficult. This raises the question of whether forming specific plans can help us accomplish more of the tasks we set out to do.”
The authors looked at what happens when consumers make specific plans to pursue goals. For example, someone with the goal of eating a healthy meal might plan to “eat a salad with low-fat dressing at lunch tomorrow in the cafeteria.” The research involved laboratory and field experiments that manipulated whether or not people plan in advance how they will implement their goals and the number of goals participants formed.
In one study, the authors provided participants with a to-do list of “virtuous activities” to complete over the course of five days; some people had one activity, but others had six. Half the participants were encouraged to plan specifically how, when, and where they would carry out the to-do list each day. “We found that specific planning helped people who had a single goal on their to-do list, but not people with multiple goals,” the authors write. A second study, which involved a computer task, yielded similar results.
Why is specific planning less effective when applied to a number of goals? The authors believe that planning reminds people of all the obstacles and constraints that stand in the way of achieving goals.
But planning isn’t always detrimental to achieving multiple goals. In an interesting twist, the authors found that people came to see their goals as more manageable if they thought other people were juggling more goals than they were. “These people framed their goals as relatively easy to carry out and were more likely to benefit from planning,” the authors write.
###
Amy N. Dalton and Stephen A. Spiller. “Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals.” Journal of Consumer Research: October 2012. For more information, contact Amy Dalton (amy.dalton@ust.hk) or visit http://ejcr.org/.
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AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.
Public release date: 16-May-2012
[ | E-mail | Share ]
Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
It seems really simple: If you want to achieve something, set a goal and then make specific plans to implement it. But according to a new study in the Journal of Consumer Research, consumers get overwhelmed while juggling multiple goals.
“Research has shown that forming specific plans for a single goal makes success more likely,” write authors Amy Dalton (Hong Kong University of Science and Technology) and Stephen Spiller (UCLA). “Most of us, however, are juggling multiple goals in our lives and jobs and managing a busy schedule is difficult. This raises the question of whether forming specific plans can help us accomplish more of the tasks we set out to do.”
The authors looked at what happens when consumers make specific plans to pursue goals. For example, someone with the goal of eating a healthy meal might plan to “eat a salad with low-fat dressing at lunch tomorrow in the cafeteria.” The research involved laboratory and field experiments that manipulated whether or not people plan in advance how they will implement their goals and the number of goals participants formed.
In one study, the authors provided participants with a to-do list of “virtuous activities” to complete over the course of five days; some people had one activity, but others had six. Half the participants were encouraged to plan specifically how, when, and where they would carry out the to-do list each day. “We found that specific planning helped people who had a single goal on their to-do list, but not people with multiple goals,” the authors write. A second study, which involved a computer task, yielded similar results.
Why is specific planning less effective when applied to a number of goals? The authors believe that planning reminds people of all the obstacles and constraints that stand in the way of achieving goals.
But planning isn’t always detrimental to achieving multiple goals. In an interesting twist, the authors found that people came to see their goals as more manageable if they thought other people were juggling more goals than they were. “These people framed their goals as relatively easy to carry out and were more likely to benefit from planning,” the authors write.
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Amy N. Dalton and Stephen A. Spiller. “Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals.” Journal of Consumer Research: October 2012. For more information, contact Amy Dalton (amy.dalton@ust.hk) or visit http://ejcr.org/.
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Dervish and boycott of Israel
The Irish Times – Wednesday, May 16, 2012
Sir, ? At a time when more than 1,500 Palestinians locked in Israeli prisons are on hunger strike (two for more than 70 days) in protest against detention without charge, solitary confinement, and denial of family visits, Minister for Justice Alan Shatter generates news headlines by claiming that Irish citizens peacefully calling attention to such injustices are guilty of ?cultural fascism? (Home News, May 9th). Is it any wonder that so many of today?s university students are sceptical of the very idea of social justice and human rights? ? Yours, etc,
Sir, ? There is something seriously wrong with the democratic process in this country if cultural groups are prepared to boycott the only functioning democracy in the Middle East, Israel, in favour of supporting a quasi-state whose party in power has enshrined the demand in its own constitution to ?drive the Jews into the sea?. Minister for Justice Alan Shatter?s remarks about ?cultural fascism? are very appropriate. Any form of opposition to the Jewish state (with a large Arab minority) can only be interpreted as a veiled form of anti-Semitism. Unlike the Palestinian state, Israel guarantees a vote and equal rights to all its citizens, irrespective of ethnic background, gender, sexual orientation and so forth.
Would it not be more fair-minded of these cultural groups to boycott a quasi-state where corruption is endemic, whose women are treated like second-class citizens, and whose government still openly supports acts of terrorism against the innocent? Is it reasonable to assume that these cultural groups will boycott all countries where there has been a downtrodden minority? Let?s start within the US with its Black and Red Indian citizens, then we can move onto Britain where the Scottish, Welsh and Irish nationalist movements have been subject to ?colonisation? from their English masters. Perhaps then France and Spain with their Basque minority? In the interests of fair play, no doubt all these cultural groups are prepared to boycott all democracies (and no doubt lose considerable revenues) that have minority issues or where there are groups struggling to achieve self-determination. ? Yours, etc,
Sir, ? While Mary Fitzgerald?s commentary on the Dervish affair (Weekend Review, May 12th) has the virtue of a measured tone, it is a great pity that the author failed to research it more deeply, or indeed to consult directly with any of those involved in implementing the Palestinian call for a cultural boycott of the Israeli state. Thus we read that ?Cathy Jordan… added that she ?wasn?t quite prepared for the extent of the venom directed at us?, presumably a reference to the torrent of messages left on Dervish?s Facebook page and other websites calling for the band to pull out?.
In fact, no venom was directed at Dervish prior to the cancellation of their tour, least of all from Palestinian rights activists. The venom followed the announcement of this cancellation, and came exclusively from Israel?s supporters. These easily verifiable truths have been turned upside down in the subsequent artificially generated controversy. Dervish?s initial statement announcing cancellation, cited by Ms Fitzgerald, made no mention whatever of intimidation.
In quoting Howard Jacobson, Ms Fitzgerald should have pointed out that he is, notoriously, a dedicated Zionist for whom Israel can do no wrong.
The quotations from various writers opposed to the boycott (a convenient position when it comes to collecting lucrative prizes sponsored by the Israeli state) should have been balanced with quotations from the many artists who support it (Ken Loach, Roger Waters, Cassandra Wilson, etc).
The author could also have mentioned the Palestinian organisation PACBI (Campaign for the Academic and Cultural Boycott of Israel), part of the BDS National Council (BNC), which has published detailed guidelines for the conduct of a cultural boycott campaign, including reasons for the Palestinians? forceful rejection of the idea that you can ?balance? performing for the oppressor by tossing a performance in the direction of the oppressed.
Finally, or first and foremost, the author could have pointed out the ultimate justification for any civil society boycott: the failure of governments to take action against Israeli violations of Palestinian human rights, even when international law and their own laws mandate such action. ? Yours, etc,
Sir, ? Ivor Shorts (May 12th) argues that criticism of Israel has more credibility if it?s preceded by criticism of wars launched by the Arab states against Israel in 1948, 1967 and 1973, and rockets launched at Israel more recently.
Mr Shorts?s argument is deficient on at least two counts, historically and logically. Historically, by the time that the Arab armies attacked Israel in May 1948, Jewish guerillas had already ethnically cleansed 250,000 Palestinians, and assaulted the areas labelled as the Palestinian state to come under the UN partition plan. Everybody knows that Israel attacked Egypt, Jordan, and Syria first in 1967, arguably unnecessarily, by destroying their airforces on the ground. 1967 was a ?war of choice? for Israel. Even the 1973 war, launched by Egypt and Syria, never touched pre-1967 Israeli territory, but only territory conquered by Israel in 1967.
Logically, the barbarous crime of the 45-year occupation was not erased or exculpated in anticipation by the 1948, 1967 or 1973 wars. Who started those wars is irrelevant to the occupation now. ? Yours, etc,
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What Are Vacation Rentals and How Do They Differ From Corporate …
It is time to plan a long awaited vacation. You have the location set and your transportation booked so all you need to do now is find accommodation. Obviously, many travellers choose a hotel for convenience and amenities, but in many cases vacation rentals are a more appropriate option. Vacation rentals can provide an interesting and affordable way to enjoy your time away from home while still benefiting from the comforts of home.
Without question, the benefits of vacation rentals extend beyond mere comforts. While staying in this places does offer the amenities and facilities you would expect to find in your own home, they also provide an unparalleled opportunity to explore the local culture while also representing a significantly cheaper accommodation option. Villas and condos are generally agreeable vacation rentals that can offer spectacular views and easy access to the aspects of a locale you are most likely looking forward to visiting. For example, many rentals offer beach-front access while also being located conveniently in walking distance to shops, restaurants, and bars.
Furthermore, those types of rentals give you a level of privacy that you might not otherwise find in a hotel. If you are travelling with pets or children, vacation rentals offer peace and quiet so that you can rest without worrying about disturbing or being disturbed by neighbours. In your rental you will likely benefit from a fully supplied kitchen with appliances and storage for your own food which will save you money on restaurant meals. Laundry facilities, entertainment devices such as televisions and blue-ray players, and other appliances make your vacation rental a comfortable and convenient place to stay.
Perhaps most importantly, rentals remove you from the tourist traps that are geared toward drawing hotel crowds. When you stay in a special vacation rental, you can choose a place that is away from the typical tourist destinations and where you are more likely to experience the local culture. You can interact with locals, shop at local stores, and visit local nightspots for a more in-depth cultural experience. Many operators even provide a list of local activities that you can easily enjoy from your rental place.
Compared to corporate housing, those types of rentals are actually quite similar. Many of the conveniences including location, facilities and appliances, and access to local activities are the same. However, vacation rentals tend to be operated by their owners but marketed by one or more agencies, including the owner of the property. The problem with this is that it can lead to overlapping or conflicting reservations. With corporate housing, on the other hand, the properties are operated by a single agency or hospitality management company, so that all reservations are funnelled through a single source, eliminating confusion. It makes sense to seek out a corporate housing provider for your vacation accommodation needs, especially when you are looking for an extended urban-style vacation.
By Alex Pupkin
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Oregon Church sues blog writer for negative online review?
An Oregon mom decided to review a local church. In the review she described the church as ?cult-like?. Cult like makes one envision the Jonestown massacre and the deranged leader Jim Jones. No church wants that kind of ink. The church is suing the writer for $500,000. Read the linked story and share your thoughts.
http://www.foxnews.com/us/2012/05/14/oregon-mother-daughter-reportedly-sued-for-writing-bad-reviews-church-online/?partner=skygrid
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3 Easy Steps To Maximizing (and Preserving) Your Online Profile …
Last Updated on 10 May 2012
By Joe Sesso
This year Homes.com will be at the 2012 NorCal Real Estate EXPO on May 24th 2012, at the Sacramento Convention Center! This year, Homes.com will be sharing with attendees the importance of preserving their online reputation as a real estate professional. How much do you value your reputation online? Most agents would say they greatly value their reputation, but what can Real Estate Pros do when a bad review is posted of your service?
It?s a common trend, that people are more likely to post bad reviews when they are unhappy with the service/product they were provided. The same goes for Real Estate Professionals. If you do a great job, people will refer you, but will they go out of their way to Yelp about you? Probably not. On the flip side, what if they were upset with your service. Do you think they might post bad reviews on every site they can find? Maybe.
Online reputation management is a serious business that can make or break an agent or firm. Now the question is, what can you do to maximize your profile online and minimize bad reviews? A new product by Homes.com just may be able to help. It?s called Search Impact, and it has a proven, three-step process to maximizing your visibility online while minimizing the effects of negative reviews. Here is an overview of what Search Impact can do for you:
Step 1: Reputation Management: Your reputation is everything in the real estate business. If you?re labeled as a bad or unethical agent, it will cause serious damage to your business, growth and reputation. Here are some statistics from the National Association of Realtors:
- 70% of consumers trust online recommendations and business reviews
- 87% of buyers would probably recommend their agent to friends
- Reputation was the 2nd most important factor when choosing an agent
How do you build your online reputation? First, be found! You need to have a business profile on Yahoo, Google and Bing, so consumers can find you in a search. You then need to be on the popular review sites with reviews from clients. Examples like Yelp, Google Places, and Openlist are places where consumers search for reviews. Remember, 70% of consumers trust online business reviews. Remember, most of your happy clients will not go out of there way to post reviews. Search Impact has a great system for encouraging clients participate in reviews quickly and easily.
Step 2: Social Media: Most agents are on social networking sites like Facebook and Twitter. The fact is that most agents don?t have a solid social media strategy when prospecting and interacting with leads and clients. In the same NAR survey, it was found that 48% of buyers were referred to agents by family or friends. That?s nearly one out of every two buyers! Also, 90% of people trust their friends? recommendations on Facebook, according to Socialcommercetoday.com. That?s impressive, and that?s exactly why you need to have a strong social media campaign that both reaches and connects with your sphere of influence.
As Jimmy Mackin of Inman News said,?Social media for Realtors isn?t about pushing your listings?it?s about growing your referral network.?
The solution?
First, create a Facebook Business Page to connect with consumers. Search Impact will build one for you, or if you have already created one, Search Impact will help assign you a Social Media Assistant that will be your right hand person for Facebook assistance and take action on your page. This assistant will guide your page toward increased professionalism and engagement with your audience and fans. Then you need content and I?m not just talking about listings. I?m referring to real estate news that your readers want. Most agents lack the time to scour the Internet for such articles. Search impact will be an administrator on your page and add this content for you. It won?t only be national news, but local as well to maximize visibility. Watch your ?likes? skyrocket and your engagement increase over time as the Homes.com team used the Search Impact product and the Social Media Assistant interacts on your page based on your business. This will help you gain influence and credibility in your area as a leader and create huge referral opportunities. This will increase the likelihood for you to gain a client, proceed in a transaction, close a deal and make a sale.
Step 3: Online Marketing: Let?s assume you have a website, but other than sitting in cyberspace what specifically is it doing to help you and your business grow? How have you analyzed your traffic, Search Engine Optimization (SEO), and what is your plan to reach buyers and sellers that currently don?t know you or your site exist? The easiest way is to create a strong online profile is through social media, Youtube, and blogging. There?s a science to it and research is crucial to this premise. Keywords will be your first target. You need to find out what key words are being searched by consumers and then use those in online tags to increase your SEO presence. Online video is huge for this as well. Consumers love video because of the interaction and entertainment. With more and more independent research, providing relevant interesting content is key. Appropriate keyword research, active content, and entertaining articles are a must in marketing.
Sounds like a lot, right? Your a Real Estate Professional regardless if your an agent, realtor, assistant or another team member, your busy and we want to help. Your job is to sell real estate. Let our product team handle your online marketing for you. We will create a community and promo video for you, work with you on maximizing your SEO, constantly search for the most popular key words for you to utilize, and help you with Meta Titles and descriptions. This is what you need for powerful online marketing. All of these items result in improving your online reputation and visibility online which also could set you apart from the competition. Setting you apart from the competition is most important when gaining a new client presenting with options for you will represent them.
Simply put: Search Impact is reputation management on steroids. If you want to build a strong brand but not spend all of your time doing it, Search Impact by Homes.com is the way to go. Begin your journey of improvement with us and your reputation online, continue this Real Estate adventure being the best in the business, close the transaction because your niche and we will do ours. Make sure to visit the Homes.com booth #130 so you can get up to speed on all there is to know about your online reputation.
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